In the State of Ceará, about 340km from the Capital Fortaleza, in the Mountain of Ibiapaba, to an altitude of 900m above of the sea level, next to the Equator Line, with luminosity of 12 daily hours, to an average temperature between 17ºC and 30ºC, under the mountain climate, roses of high quality are produced. Part of this prodution is commercialized by the Pretty Flowers, in all brazilian territory and international.